Betamotor S.p.A.

Beta was founded in Florence in 1905 by the Bianchi family, evolving from a small workshop to a leading name in the world of off-road motorcycles. Its history is one of technical innovation, sporting success, and an absolute dedication to quality. A journey that celebrates 120 years of continuous evolution, always with the same goal: to build motorcycles capable of delivering unique emotions. The company focuses on off-road motorcycles, specializing in Cross and Enduro sectors, and has also explored the scooter sector. Recent years have consolidated Beta’s position as a leader in the off-road world, with a return to the Motocross World Championship.