Euthymol

Euthymol is a long-established British oral care brand with origins dating back to 1898. The brand has evolved, but maintains its core identity connected to its Victorian-era heritage and distinctive character. A signature trait of Euthymol is the bright pink colour of its toothpaste paired with a strong, medicinal-herbal flavour. The brand is owned by LG Household & Health Care through its UK arm. It continues to occupy a niche in the oral hygiene market — appealing to those who prefer strong flavour and herbal antiseptic care, to those drawn by vintage or heritage design, and to users who may prefer formulations without fluoride or with traditional flavouring agents. The product line includes not just the original toothpastes but also whitening variants and other formulations.