Lucid Footwear & Clothing

Lucid FC is a fashion label founded in Atlanta by twins Betts and Chet Dehart in 2010. Reflecting a deeply British-American heritage and inspired by both cultures their design approach also reflects their interest in fashion history, form and function and the brand has become known for its playful modern-heritage aesthetic. Re-imagining streetwear cues, their designs mix casual styles with modern cuts or unexpected details with fabrics sourced from America, England, France and Japan their aim is to create a full look consisting of a ‘proper’ shirt, utilitarian workwear and functional outerwear finished with a fresh pair of sneakers for their signature look. Since 2010 the brand has become known for its iconic crosshatch logo- it has become the core DNA of the brand and the symbolism of all it represents- freedom in fashion and life. The brand has become a favorite amongst celebrities worldwide and has been worn by the likes of Rihanna, Young Thug, Jack Harlow and Smokepurpp amongst others. Lucid FC has been featured in various publications including Vogue, Esquire and Highsnobiet and has partnered with an array of companies including Fila, Rotcho, HBX.com and Urban Outfitters.