Korea International Trade Association

The Korea International Trade Association (KITA), established in 1946 and headquartered in Seoul, is South Korea's largest private non-profit trade organization, representing over 77,000 member companies. As a premier trade promotion body, KITA operates an extensive global network including 13 regional centers in Korea and 15 overseas branches in major cities such as New York, Washington D.C., Brussels, and Beijing. The association serves as a critical bridge for international commerce, offering a comprehensive suite of B2B services including global buyer-seller matchmaking, trade consulting, and market research. KITA manages the World Trade Center Seoul (WTCS), which encompasses the COEX Convention & Exhibition Center, the Trade Tower, and the ASEM Tower. Through its digital infrastructure, KITA operates tradeKorea.com, a leading B2B e-marketplace, and u-Trade-Hub, a national paperless...